Howard said that the innovative SpaceGrid display systems from Retail Space Solutions help take the grind out of display adjustments, making them faster and easier than what is required with traditional systems. As a result, the retailer also loses sales.” “If the planogram isn’t set up properly, individual brands can suffer. “Brands are extremely protective of themselves,” Howard explained, noting that those same brands can be very particular about the execution of the change. When planogram changes are made, it’s typically the brands that are driving them. On the other hand, if planograms are properly maintained and continuously optimized, customers will notice that the store takes its customers’ needs seriously. If shelves remain stagnant, they will end up stocked with products that no longer meet consumer demands-resulting in diminishing sales. For example, if a product is not performing well, the retailer will consider either removing it completely or reducing its facings and replacing it with a SKU that will offer better sales and profits. “Each time a planogram is refreshed, new data is collected that can be analyzed to ensure that the products on your shelf plan are meant to be there, and they have the correct space allocation.”Īs customer behavior shifts and the popularity of products changes over time, retailers must adapt their planograms and their layouts accordingly. A change to the planogram forces them to take notice.Īccording to Howard, the benefits to frequent planogram changes extend beyond the breaking of shopping habits. Because they know precisely where their one product is located, they become blind to the other items in the store, walking right past them without even the slightest notice. Through their visits, they’ve become familiar with the aisles and know the exact location of that product on the shelf. Let’s say a customer enters a store that they visit regularly to purchase one particular product. Changing planograms also helps capture consumer interest and drive sales. “Even with all that extra work, making regular changes to planograms is a solid investment,” Howard said. Shelves must be repositioned, product labels and pricing signage needs to be changed, and everything must be thoroughly cleaned to remove any evidence that a different product had once sat in place there. That’s because the typical planogram change involves much more than relocating products. Why? “It’s a massive undertaking,” says Toni Howard, Sales Director for Retail Space Solutions. But these changes typically occur no more than twice a year. Raise your other hand if this also sounds familiar: Planogram changes increase shopper interest.Įvery so often, planograms need to be updated – products relocated, entire shelving units shifted – as an integral part of effective merchandising. Raise your hand if this sounds familiar: Our planograms rarely change. Every so often, planograms need to be updated – products relocated, entire shelving units shifted – as an integral part of effective merchandising.